The New Matte Metallic Viperidae Color

100Percent (United States) - The new Matte Metallic Viperidae color, influenced by the reptilian green family of venomous snakes, is fused into some o...

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See Clearer. Go Further. The All-New Rapha’s Eyewear Available Now

Rapha (United Kingdom) - Press Release: Open your eyes to Rapha’s range of all-new eyewear, built around a proprietary lens technology – R...

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100Percent Introduced the Movistar Team Special Edition Racetrap

100Percent (United States) - Press Release: A proud, new addition to the 100% family in 2020, the Movistar Team is amongst the most decorated teams in...

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Belgian Waffle Ride LE Collection

100Percent (United States) - Press Release: The Belgian Waffle Ride (BWR) is known as the most unique cycling event in the USA. Now in its ninth year...

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Crankbrothers x 100% Collab Collection

CrankBrothers (United States) - Press Release: Eager to cross the finish line first, lover of all things two-wheeled, and fans of the Southern Califor...

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ROKA Launched New Glasses - Introducing Matador

ROKA (United States) - Press Release: Designed for those with bold vision. The athletes who are audacious in the attempt. The ones who run hot, rail c...

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Rudy Project Cutline - Maximum Protection for Your Eyes

Rudy Project (Italy) - Edgy sculpted design, wide shield lens, removable bumpers and the most intuitive interchangeable lens system ever make Cutline...

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The Ronin & Ronin Max Sport Performance Sunglasses from Sweet Protection

Sweet Protection (Norway) - The Ronin sport performance sunglasses are especially designed for high-intensity sport activities but can also be worn in...

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100Percent is Introducing their Newest Sport Performance Sunglass: Hypercraft

100Percent (United States) - Press Release: 100% Hypercraft - Feel Nothing. See Everything. Featuring UltraCarbon™ technology, 100%® fram...

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Sutro Origins Collection by Oakley

Oakley (United Kingdom) - Drawing on Oakley’s 35-year history with Eyeshade, the collection connects colors from the past with progressive style...

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Mathieu van der Poel 2020 World's Limited Edition S3

100Percent (United States) - Press Release: In celebration of Mathieu van der Poel‘s dominant cyclocross season, and just in time for his World...

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KOO Announced Continuation of Partnership with Trek-Segafredo Teams in 2020

KOO (Italy) - Press Release: We’re excited to announce the continuation of our partnership with WorldTour men’s and women’s Trek-Seg...

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Deceuninck – Quick-Step and Oakley Team Up

Deceuninck – Quick-Step Floors Cycling Team (Belgium) - Press Release: Our riders will sport the iconic eyewear in the dozens of races they will...

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SCICON Sports and UAE Team Emirates Announce Multi-year Deal For Eyewear

Scicon (Italy) - SCICON Sports, the leader in high performance eyewear, bike bags and accessories for riders and active people, has partnered with Wor...

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Scicon Sports Announces Multi-Year Deal With Israel Start-Up Nation for Eyewear

Israel Cycling Academy (Israel) - Press Release: SCICON Sports, the leader in high performance eyewear, bags and accessories for professionals and ent...

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Introducing the MAAP x 100% S3 Collab

100Percent (United States) - Press Release: Introducing our MAAP x 100% collaboration featuring 100%’s proven S3 design, with unique styling det...

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Discover All the Features of the Chronoshield Sunglasses from Bollé

Bollé (France) - Press Release: Based on the iconic shape from the 80's, this year's revised edition of Chronoshield makes no compromis...

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Captivating with its Vintage Taste: It is the Brand-New 022 Sunglasses by Salice

Salice Occhiali (Italy) - In the year of its 100th anniversary, Salice resumes and rediscovers the shapes and sizes of the past to make them, more tha...

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New KABUTO 301 Series - Eyewear to Vanquish Wind, Light, and Harshness for Aggressive Activity

OGK KABUTO (Japan) - Press Release: The new eye wear series with "ASIAN FIT" is released. By utilizing the know-how accumulated in Kabuto, 3...

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New Limar Vega: Broadening Your Horizons

Limar S.r.L. (Italy) - Broadening Your Horizons. Vega, the new born in LIMAR is characterized by an aggressive design. The integral frame in com...

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