New Spiuk Skala: Nostalgia and Cycling, an Excellent Combination!

Spiuk (Spain) - Skala are clearly inspired by the epic cycling glasses one would see on the TV in the 90s. A daring model with a touch of nostalgia an...

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Adidas Sport Eyewear Launches Top of the Line Eyewear For Active Lifestyles

Adidas (Germany) - Adidas brand is thrilled to announce the launch of its new top-of-the-line performance eyewear collection. Adidas has a long histor...

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SH+ RG 5300: Performance Combines with Style

SH+ by MA.RO GROUP SRL (Italy) - New member of the SH+ family is the RG 5300 model: the new performance eyewear. Specially designed for speed lov...

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New Deal: Siroko K3s Unicorn Cycling Sunglasses (85% OFF)

Siroko Tech (Spain) - The K3s Unicorn Cycling will allow you to enjoy cycling’s best to the maximum. Special TAC 1.2 mm polarized interchangeabl...

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New Deal: Siroko K3 PhotoChromic Tierra del Fuego (70% OFF)

Siroko Tech (Spain) - The K3 Tierra del Fuego are the most versatile photochromic glasses in the Siroko spectrum. Optimized performance provided by th...

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New Deal: Siroko K3 Dublin Sunglasses (70% OFF)

Siroko Tech (Spain) - The new K3 Dublin are made to take advantage of the most advanced technology while running. This style meets all the necessary r...

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New Deal: Siroko K3 La Vuelta Sunglasses (75% OFF)

Siroko Tech (Spain) - We celebrate an event like La Vuelta with a unique model. An exclusive design, extraordinarily cutting-edge and with a performan...

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Introducing the 2020 Ultra-Limited 24K Peter Sagan Speedtrap and Strava Challenge: Ride for Challenged Athletes Foundation

100Percent (United States) - Press Release: 100% and Peter Sagan have once again joined forces by releasing an ultra-limited-edition 24K Speedtrap, fe...

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Scicon Sports Unveils the Next Generation in Sport Performance Eyewear with the Aerowing and Aeroshade

Scicon (Italy) - Scicon Sports WorldTour team partners will be debuting the new Aeroshade models during the 2020 Tour de France, starting on Saturday...

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Introducing the New Peter Sagan LE Collection, Just in Time for the Tour

100Percent (United States) - Bold and ever on the hunt for the gold, Peter Sagan stops at no end to achieve his desires. The 2020 Limited-Edition Pete...

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The New Matte Metallic Viperidae Color

100Percent (United States) - The new Matte Metallic Viperidae color, influenced by the reptilian green family of venomous snakes, is fused into some o...

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See Clearer. Go Further. The All-New Rapha’s Eyewear Available Now

Rapha (United Kingdom) - Press Release: Open your eyes to Rapha’s range of all-new eyewear, built around a proprietary lens technology – R...

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100Percent Introduced the Movistar Team Special Edition Racetrap

100Percent (United States) - Press Release: A proud, new addition to the 100% family in 2020, the Movistar Team is amongst the most decorated teams in...

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Belgian Waffle Ride LE Collection

100Percent (United States) - Press Release: The Belgian Waffle Ride (BWR) is known as the most unique cycling event in the USA. Now in its ninth year...

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Crankbrothers x 100% Collab Collection

CrankBrothers (United States) - Press Release: Eager to cross the finish line first, lover of all things two-wheeled, and fans of the Southern Califor...

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ROKA Launched New Glasses - Introducing Matador

ROKA (United States) - Press Release: Designed for those with bold vision. The athletes who are audacious in the attempt. The ones who run hot, rail c...

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Rudy Project Cutline - Maximum Protection for Your Eyes

Rudy Project (Italy) - Edgy sculpted design, wide shield lens, removable bumpers and the most intuitive interchangeable lens system ever make Cutline...

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The Ronin & Ronin Max Sport Performance Sunglasses from Sweet Protection

Sweet Protection (Norway) - The Ronin sport performance sunglasses are especially designed for high-intensity sport activities but can also be worn in...

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100Percent is Introducing their Newest Sport Performance Sunglass: Hypercraft

100Percent (United States) - Press Release: 100% Hypercraft - Feel Nothing. See Everything. Featuring UltraCarbon™ technology, 100%® fram...

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Sutro Origins Collection by Oakley

Oakley (United Kingdom) - Drawing on Oakley’s 35-year history with Eyeshade, the collection connects colors from the past with progressive style...

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