100Percent (United States) - Press Release: The Belgian Waffle Ride (BWR) is known as the most unique cycling event in the USA. Now in its ninth year as the premier one-day cycling race in North America, the San Diego Belgian Waffle Ride is the largest of its kind.

In 2020, the BWR has expanded to include two new and totally different but equally impressive venues in Asheville, NC and Cedar City, Utah, the three of which will comprise the first ever Tripel Crown of Gravel. Each event will be roughly 138-miles with vicious sectors of single track, rocks, gravel, water crossings, sand, lots of elevation gain and headwinds in every direction. People come from all over the world to race the top pros, attempt to finish and indulge in all the trappings of this debaucherously diabolical race.

Our new range of BWR branded eyewear pays homage to this legendary race and offers riders an opportunity to wear their favorite sunglass adorning the BWR colors. Available in our most popular performance models - Speedcraft, S2, S3, as well as the Hudson active lifestyle sunglass, there’s a perfect fit for everyone.