Vittoria (Italy) - Press Release: Vittoria2GO will offer Premium Tyres as a Subscription Service to maximize Efficiency, Cost Control and Sustainability.

Vittoria, the world leader in premium bicycle tyres, is constantly innovating products for increased performances. This time, Vittoria goes further, launching a new and innovative service, disrupting the bicycle tyre business itself.

Vittoria is excited to launch “Vittoria2GO”, the first B2B service allowing to subscribe to a tyre and pay on a monthly basis. Vittoria2GO is specifically designed for bicycle leasing & rental companies, reducing uncertainty in operating costs while delivering on their client’s expectations. Through the Vittoria2GO subscription model, bicycle leasing & rental companies can offer a premium product on their bicycles and participate in an innovative and sustainable ecosystem, control their costs by outsourcing the operational risk and manage subscription and claims from a centralized portal, able to provide useful insights on tyre performance and maintenance.

The Vittoria2GO subscription includes the following optional services:

• Tyre supply: Vittoria provides tyres without charging the bicycle leasing & rental companies upfront but charging a monthly fee.
• Tyre replacement: In case of puncture or replacement need, Vittoria supplies a new tyre, free of charge.
• Tyre maintenance service: In case of puncture or replacement need, Vittoria refunds the related maintenance cost.
• Tyre vandalism & theft insurance: In case of bicycle theft or vandalism to the tyre, Vittoria offers a new tyre free of charge or refunds the costs.
• Tyre recycling: Vittoria takes back the used tyres at the end of their useful live, committing to responsible disposal and recycling.

The Vittoria2GO subscription service is an important step for Vittoria towards a more sustainable approach to the tyre supply chain. It is a first example of circular economy applied to the bicycle tyre industry.

Vittoria is proud to partner with Swapfiets, the largest European bicycle rental company from the Netherlands, as its first customer for the revolutionary Vittoria2GO service. As part of the tyre subscription, Swapfiets bicycles will mount specially upgraded Vittoria Adventure Tech tyres, made with the famous graphene-enhanced compounds for increased wet grip and durability, the supple Vittoria casings for optimal comfort and an integrated 3-millimetres puncture protection layer to make them extremely puncture resistant. The tyres will be available both in black and in the well-recognizable Swapfiets-blue versions.

With Vittoria2GO, bicycle leasing & rental companies can benefit from better cost-predictability and linearity, diluted costs and payments, risk externalization to Vittoria while offering a higher quality product to their clients.