Hincapie Sportswear (USA) – Gran Fondo Hincapie is pleased to announce Lexus as the official vehicle for the Gran Fondo Hincapie series, as well as the title sponsor of the Celebrity Chef Dinner, occurring the Friday evening prior to Saturday’s ride. The relationship between Lexus and the Hincapie family dates back four years, when they sponsored the first Gran Fondo in Greenville in 2014.
“Lexus’s presence at Gran Fondo really takes the events to a different level,” says George Hincapie. “Having their support means we’re able to achieve a certain amount of class and luxury that’s characteristic of the Lexus brand and has become essential to the Gran Fondo Hincapie events.”
Everysight, a leading developer of augmented reality products, is also joining the Gran Fondo Hincapie events as a presenting partner. Their flagship product, the Raptor AR smartglasses, uses patented Everysight BEAMTM projection technology to provide non-intrusive real time information and data to the user. For example, the Raptor’s sunglasses product allows a cyclist to view information via a digital display on the lenses.
Other partners for Gran Fondo Hincapie-Chattanooga, occurring May 5, 2018, include: Hincapie Sportswear, Scott Bikes, 1st Endurance, Michelin, Williamsburg Winery, Honey Stinger, and Elliott Davis.
Gran Fondo Hincapie-Chattanooga is also pleased to announce that they have chosen the Chattanooga Area Food Bank as their nonprofit partner. The Chattanooga Area Food Bank will receive proceeds from the event to further their mission of eliminating hunger and promoting better nutrition in the area.
“An important component of the Gran Fondo Hincapie model is working with a local nonprofit to give back to the area,” says Rich Hincapie, CEO of Hincapie Events. “The Chattanooga area has welcomed us with open arms, so this is one way that we can show our gratitude for their hospitality.”
“We are delighted the Gran Fondo Hincapie team selected the Chattanooga Area Food Bank as their charity of choice,” says Gina Crumbliss, Food Bank President & CEO. “Their focus on inclusion and making their events family-friendly perfectly align with what we aim to do at the Food Bank. We’re looking forward to this year’s event!”