FE Sports (Australia) – FE Sports has appointed Darren Harper as its National Sales Manager with immediate effect.

In recent years, FE Sports has grown from a small family business to one of the largest Wholesale Distributors in Australia and New Zealand. They specialise in the distribution of premium cycling and fitness products such as Ridley, Wahoo Fitness, Stages Cycling and have recently added the powerhouse brand Pirelli Velo to their portfolio.

“The growth we have been experiencing over the past several years has been amazing, all thanks to our dedicated staff and loyal Dealer network. To have someone of Darren Harper’s experience join our team to further support this growth will certainly be momentous,” said Branko Brkic, Managing Director of FE Sports.

In recent years, Harper was responsible for establishing Pioneer’s Cycle Sport business in Australia and New Zealand.

“Joining the team at FE Sports presented an opportunity to leverage my 20 years’ experience in the consumer products industry and to accelerate FE Sports position as the leading cycling and fitness Distributor in the Australian market place”, said Mr Harper. “Heading up the sales division in a role that will focus on developing and strengthening strategic partnerships to drive mutually beneficial growth will be an exciting challenge”.

In the second half of this year FE Sports will see new brand partnerships and expanded product ranges from existing vendors that will drive category growth and retail activations. Their focus will be to ensure all of their partners are well positioned to maximise their returns and exceed market expectations.