PEdAL ED (Japan) – Press Release: New Heikō Collection.

For the new collection we went to Morocco, exploring all the different worlds that live in it, from the Ocean of Essouira to the Saharan desert’s sand, riding through the red city of Marrakech and the High Atlas snowy mountain passes.

For the Japanese culture Heiko is a physical stance in which you search for the maximum balance in a transitional state between will and movement, standing with your feet pointing forward.

Heiko –literally “Parallelism”- is a concept that we are developing and pursuing since our first days by which we aim to create the most natural parallelism and balance between the upper and the lower body, and between a rider and the world that surrounds him.

That same balance between the world’s natural elements and cyclists inspired the new kit.

Heiko Jersey:


While creating the Heiko we wanted to provide to every kind of rider the best possible feeling while riding a bike, with its innovative Sensitive® fabric for a relaxed yet extremely stretchy fit and high breathability this Jersey is the new standard for everyday rides and training.

Features:

• Soft touch sensitive® fabric
• Highly breathable
• Sun protection material
• Three cargo rear-pockets
• 5 colours available

Heiko Bibshort:


Created for everyday trainings and rides the Heiko bibshort is designed to provide the best possible experience between you and your bike.

Its mesh upper section ensures the necessary breathability in hot conditions while the anatomic shape of its Elastic Interface® pad guarantees a perfect feeling for your long days on the saddle.

Features:

• Top performance cytech® pad
• Special high density foam
• 4-way stretch fabric
• Oval back support
• 5 colours available

Heiko Arm Warmers:


The Heiko Arm warmers are designed to keep you warm during cold and fast descents and to protect arms from sun long exposure in Summer. Extremely light and packable they fit easily in the jersey pocket so you can bring them wherever the road takes you. Their soft touch Sensitive® fabric provides an extra skin comfort.

The armwarmers come in five different colors to match perfectly our Heiko Jerseys, Bibshorts and socks.

Features:

• Sun protection material
• Soft touch sensitive® fabric
• Air circulating fibres
• Reflective logo on wrist
• 5 colours available

Heiko Socks:


The Heiko Socks are made with sweat-wicking fabric to help keep your feet dry and comfortable, and with a strategic net construction that delivers additional breathability.

These Socks are designed with unique comfort in mind and provide a compression fit and performance comfort. The socks can be also be matched with a full range kit in coordinated colors with the Heiko Jersey, armwarmers and bibshorts.

Features:

• Dry fast and comfort
• Highly breathable
• Maryl skinlife® fiber
• Reinforced toe and heel
• 6 colours available

We want to provide to every kind of rider the best possible feeling while riding a bike, setting a new standard for everyday rides and training and making him comfortable with the landscapes and enviroments that surround him in balance and harmony.

Rock, Sand, Snow, Fire and Sea become Grey, Orange, White, Red and Blue.

We created five different full kits to bring cycling to a new level of experience and comfort through its pure and simple design and unique colors and fabrics.

Every chapter of this journey is dedicated to each single natural element for a new cycling experience to go beyond the ordinary road.

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