SHIMANO and Lazer Team Up with Matching Tropical Leaves Shoe and Helmet Combo

Shimano (Japan) - Shed the winter blues with vibrant SHIMANO RX8 gravel shoes and matching Lazer Strada KinetiCore helmet. Dreaming of warm tropica...

Read More

Article by Shimano: How to Check Your Mountain Bike Before a Ride

Shimano (Japan) - As more and more people discover (or re-discover) a love for mountain biking, we’re going back to basics to help new riders ma...

Read More

Yamaha Reveals eBike Lineup: MORO 07, Wabash RT and CrossCore RC

Yamaha Motor (Japan) - Announced in early 2022, Yamaha’s Switch ON strategy confirmed the company’s entry into the world of electric perso...

Read More

Article by Pearl Izumi: 5 Tips for the Best First-Time Bikepacking Experience

Pearl Izumi (Japan) - Grizel was born in Miami, Florida, and raised by her beautiful Latinx family. She received a Master’s Degree in Psychology...

Read More

Article by Pearl Izumi: Bring Back the Fun - Tips For Riding With Kids

Pearl Izumi (Japan) - As riders, we all know the benefits of cycling: health, transportation, the outdoors, and fun. But as we get pulled into the dep...

Read More

New SHIMANO GRX Carbon Gravel Wheels

Shimano (Japan) - Designed for the specific demands of gravel riding, racing, and exploration, Shimano’s new GRX carbon tubeless gravel wheels b...

Read More

Article by Shimano: Which E-MTB is Right for Me?

Shimano (Japan) - As the e-bike market continues to grow and is attracting new cyclists who are starting their journey through the world of E-MTBs, we...

Read More

Article by Shimano: Why Should I Buy an E-MTB?

Shimano (Japan) - As the e-bike market continues to grow and is attracting new cyclists who are starting their journey through the world of E-MTBs, we...

Read More

Introducing the New Shimano EP Series and DEORE XT Di2

Shimano (Japan) - New EP8 and EP6 drive units. The refreshed and technologically advanced EP series are built to elevate your e-bike adventures to...

Read More

Shimano 105 Di2: It’s a New Day

Shimano (Japan) - Press Release: In 1982, Shimano 105 was launched to the cycling world, slotting beneath Dura-Ace and Shimano 600 Series (later rebra...

Read More

New Odyssey Bikepacking Bags

PEdAL ED (Japan) - Pack what you need for extended adventures off the grid with Odyssey Bikepacking Bags. Both secure and spacious, Odyssey Bags are c...

Read More

Meet the Quest AmFIB Jacket

Pearl Izumi (Japan) - Press Release: When you're not ready to put away your bike in the fall, reach for the Quest™ AmFIB® Jacket. It&#39...

Read More

Announcing Ceepo as the First Bike Manufacturer to Integrate Classified’s Powershift Technology

Ceepo (Japan) - Announcing Ceepo as the first bike manufacturer to integrate Classified’s Powershift technology with long and short course triat...

Read More

New Bike Alert - Meet the Fuji E-Jari!

Fuji Bikes (Japan) - Press Release: The gravel soul of the Fuji Jari meets the ease and joy of an eBike! We coupled our popular gravel model with the...

Read More

Panaracer x Buck!t

Panaracer (Japan) - Press Release: Sustainability by using rejected tires to make Handlebar and Saddle Bags. Worldwide demand for Panaracer tires h...

Read More

Introducing the Newest Member to the Ceepo Family of Aero Bikes

Ceepo (Japan) - Press Release: Born out of the desire to explore the ancient forest roads of Japan and inspired to perform at such events as Unbound i...

Read More

Discover the New DURA-ACE and Ultegra

Shimano (Japan) - Press Release: For the first time ever in the history of Shimano, we are launching two major groupsets on a single day. We are thril...

Read More

Launch of New Web Service "SHIMANO CONNECT Lab"

Shimano (Japan) - Press Release: We are pleased to introduce our new web service "SHIMANO CONNECT Lab" that can analyze and manage ride data...

Read More

Ganna and Italian Team Win Team Pursuit

INEOS Grenadiers (Japan) - Press Release: Olympic Games, Team Pursuit Finals. Filippo Ganna and his Italian teammates claimed a gold medal in a thr...

Read More

Roglic and Dumoulin Race to Gold and Silver in Olympic Time Trial

Team Jumbo-Visma (Japan) - Press Release: Primoz Roglic has become Olympic time trial champion in Tokyo. The Slovenian was over a minute faster than n...

Read More