Big Shot Bikes (USA) – Big Shot Bikes LLC announced that it intends to sell its unique bicycle customization business and brand. Big Shot is committed to identifying new ownership that will continue to grow the company, and is actively seeking a buyer to take over immediate operations of the Fort Collins, CO based bicycle company.
“We have grown a fantastic bike brand based on a unique business model. As the original owner, I am proud of how far the company has come, and the role we have played in the mass customization field” said Matt Peterson, founder and chief executive officer of Big Shot Bikes. “This was a difficult decision for us, which we made after carefully assessing the needs of our business. We are confident that new ownership can build on the profitable foundation we established over these last 9 years, and steward this company into an even more successful future.”
Established in 2009 as one of the first fixed gear bicycle brands, Big Shot Bikes became nationally known for its unique sales model. It allows buyers to customize the colors of their bicycle online using the company’s customization software. Starting as a direct-to-consumer company, it then expanded into brick and mortar bicycle shops offering a pre-configured line of single-speed bikes and pioneering a point-of-sale customization kiosk that allows retailers to offer customized bicycles on the sales floor. The innovative products and sales model garnered attention from publications such as Entrepreneur Magazine who showcased the company for its leadership in the field of mass customization. More recently the company has expanded into producing corporate branded bikes for companies such as Odell Brewing, Power Aid, and Ketel One Vodka. With its signature, bright colored bikes that are as one-of-a-kind as their customers, Big Shot has won legions of loyal fans.
Mr. Peterson continued: “I would like to thank our customers and dealers who have supported the strengthening and growing of the brand, and we hope the company has many more years of growth. Big Shot Bikes now presents a tremendous opportunity for a new owner to bring new resources, creativity and focus to ensure the company becomes an enduring success.”