Bahrain Merida Pro Cycling Team (Bahrain, Finland) – Bahrain Merida Pro Cycling Team announced the partnership with HMD Global. Nokia will be the official smartphone of athletes, staff and management of the Team leaded by Vincenzo Nibali, since September 14th and for the coming season.
A new prestigious brand has joined the pool of sponsors of Bahrain Merida Team, that has partnered up with the Finnish company HMD Global, creator of the next generation of Nokia-branded phones.
The partnership has been officially announced at the launch event of the new flagship smartphone and thanks to that agreement all the team will be supplied with next generation smartphones. In particular the new Nokia 8 will be the smartphone of all the riders of the team, to which belong worldwide famous champions such as Vincenzo Nibali, Ion Izagirre, Sonny Colbrelli and the new rider Domenico Pozzovivo. In addition to them, the new smartphones will be supplied to management and to all the other people belonging to the team, as the communication and logistics staff, sports directors, Doctors and mechanics.
“We are really excited to announce this partnership” says Alex Carera, Business and Marketing Manager Team Bahrain Merida “I’m very happy that this renowned phone brand has chosen our team to introduce its flagship smartphone in Italy and our athletes as ambassadors. Communication plays a fundamental role and we can be proud that we can rely on a state-of-the-art technology device. We thank HMD Global for believing in the potential of our team”.
“Commitment and teamwork that characterize cycling are values that aligne perfectly with our company’s philosophy” adds Alberto Colombo, General Manger HMD Global Italia “That’s the reason why we choose to join a well-know and successful team like Bahrain Merida Pro Cycling Team. We are confident that this union will bring great sports and business successes”.
Silvia Belloni, Marketing Manager Italy HMD Global introduces Vincenzo Nibali and Alberto Colombo, General Manager HMD Global Italy. They chatted on the rollers in a video game scenery.