The Upper Franconian importer Messingschlager and Berlin-based Brose Antriebstechnik, a division of the Brose Group, officially launched their long-term cooperation. After a first announcement at the Eurobike 2017 the official start of the e-mobility partnership took place within the framework of a contract signing at the headquarters of Messingschlager in Baunach near Bamberg. Signers on Brose's side were Dr. Joachim Volland, Head of Brose Antriebstechnik and Horst Schuster, Head of Sales and Marketing at Brose Antriebstechnik. For Messingschlager owner Benno Messingschlager and Managing Director Dennis Schömburg signed the contract.
As part of the cooperation Messingschlager will be offering various premium e-bike kits for smaller and medium-sized original equipment manufacturers in the coming years. With the so-called "one-stop shop approach" OEM customers can assemble e-bike kits according to their individual needs. A kit consists of a complete drive system including a frame and a matching battery solution. In addition to fully integrated snake type batteries Messingschlager also offers classic bottle type systems for down tube mounting. Both versions have been tested by Brose and are approved for use with Brose components. Messingschlager guarantees certification according to all EU regulations and other technical guidelines such as EMC testing and EC machinery directive. This is a considerable relief for all OEMs who are just stepping into the e-bike segment. With kits that are fully matching every requirement virtually any development and testing effort for the heart of an e-bike is eliminated.
As the "Official OEM and Service Partner" of Brose Messingschlager is responsible for the markets in Eastern Europe with its "Premium E-Bike Solutions". Thus Messingschlager is also entrusted with the task of entirely establishing the topic of service in these markets. From Baunach, together with a service partner network in the local markets, Messingschlager is solely responsible for the service of Brose e-bike drive systems.
"With the Brose cooperation we are taking another consistent step in expanding our e-mobility activities. We are absolutely convinced that Brose is the right technology partner for us. If you look at integration and system flexibility in particular, Brose is the benchmark. Internationally renowned premium brands such as Specialized, Rotwild or the Spanish manufacturer BH have been using the Brose system for their high-end bikes for a long time”, says Dennis Schömburg, Managing Director of Messingschlager GmbH and Co. KG.
Dr. Eng. Joachim Volland in his function as head of Brose Antriebstechnik says the following about the cooperation: "Messingschlager impressed us above all by its high quality standards and its distinctive service mentality. Just like Brose, the family-owned company Messingschlager lives by values such as reliability, trust and loyalty, which are of paramount importance in such a partnership. The broad coverage of Eastern Europe makes Messingschlager part of our global service network. With its logistics expertise and its superb market access Messingschlager is the ideal partner for implementing the Brose drive within the field of smaller manufacturers."
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