Amplified Progress - Introducing the All-New BMC Roadmachine AMP

BMC (Switzerland) - Amplified Progress. The same iconic speed and all day comfort you've come to expect from Roadmachine, but in an amplified p...

Read More

Prototype for Fastest Race Bike Revealed

BMC (Switzerland) - Press Release: BMC, in partnership with Red Bull Advanced Technologies, presents the results of a project to develop the world&rsq...

Read More

Please Meet the New Essential

ARC8 (Switzerland) - Press Release: The Essential is the bike that started ARC8. A bike designed for best fun out on the trails, but as it turned out...

Read More

ARC8 Proudly Present: the Evolve

ARC8 (Switzerland) - Press Release: The Evolve FS is our interpretation of an XC bike. We naturally wanted it to be light and fast on a race track. Bu...

Read More

DT Swiss Introduces the L2 and L3 Remote Levers

DT Swiss (Switzerland) - Reactivity during an XC race can be crucial, whether it's between the tape or between friends; if the conditions change,...

Read More

BMC URS LT Recognized With Design & Innovation Award

BMC (Switzerland) - Press Release: URS LT, if there was one bike worthy of the a Design & Innovation award, this would be it. We are incredibly pr...

Read More

SCOTT Addict Gravel Dream Build by Dangerholm

Scott (Switzerland) - SCOTT’s recently introduced gravel and adventure bike, the Addict Gravel, received a makeover by renown bike builder and c...

Read More

Uproc X Wins Design & Innovation Award 2022

Flyer (Switzerland) - Double pack! “With the Uproc X, FLYER has found a new formula for the modern climbing machine: Thanks to its sophistica...

Read More

Open Cycle - Ekar Complete Bikes Now Available

Open Cycle (Switzerland) - Press Release: We like gravel (and even road) bikes built with Campagnolo Ekar as this groupset is refined, versatile, ligh...

Read More

New Syncros Nanaimo & Campbell Lights

Syncros (Switzerland) - Press Release: Nighttime brings a whole new set of challenges and riding your favorite trail can be totally different in the d...

Read More

Meet Swiss Side Gravon 420 and Gravon 250 Gravel Wheels

Swiss Side (Switzerland) - Press Release: Meet our Swiss Side GRAVON 420 and Swiss Side GRAVON 250. Swiss Side GRAVON 420 - High-End Carbon Aero Gr...

Read More

Redefine the Rules - The All-New 2022 BOLD LINKIN

Bold Cycles (Switzerland) - Press Release: The Bold Linkin is the pinnacle of innovation, focussed on technical and estethic details to emphazise its...

Read More

New Syncros Fraser iC SL Cockpit

Syncros (Switzerland) - Press Release: The new SCOTT Spark features a major update to the Fraser cockpits as we move to a semi-integrated cable system...

Read More

New Effetto Mariposa Bike Cover is Here!

Effetto Mariposa (Switzerland) - Effetto Mariposa Bike Cover is all you need to make sure your bicycle doesn't leave a trail of dirt when taking i...

Read More

The Stromer ST5 ABS - The World’s First Fast E-Bike with Fully Integrated Anti-Lock Braking System

Stromer (Switzerland) - Press Release: Maximum power, range and road skills – the Stromer ST5 ABS combines the superlatives of the existing mode...

Read More

DT Swiss Introduces the ARC 1100 DICUT DISC Wheel

DT Swiss (Switzerland) - Press Release: The ARC 1100 DICUT DISC wheel completes the Aero road wheel lineup by DT Swiss: it is characterized by the uni...

Read More

DT Swiss Announced the Launch of their Website in Japanese

DT Swiss (Switzerland) - Press Release: We are pleased to officially announce the launch of our website in Japanese. To all of our Japanese-speakin...

Read More

The Swiss Side HADRON² DISC is Finally Here!

Swiss Side (Switzerland) - Swiss Side Launches HADRON² DISC Rear wheels In Rim And Disc Brake Versions. Finally, the long-anticipated Swiss Si...

Read More

SCOTT Teams Up with World Bicycle Relief

Scott (Switzerland) - Press Release: SCOTT Sports is proud to support World Bicycle Relief’s mission to change lives through the Power of Bicycl...

Read More

New ASSOS MILLE GTO Bib Shorts - Intelligent Compression

ASSOS (Switzerland) - Press Release: The GTO’s OSSIDIA textile wraps you in a second skin, smoothly compressing large muscles for maximum hold,...

Read More