IRONMAN races now require athletes to wear a Helmet during Swim and Run

IRONMAN Europe (Germany) – Due to liability reasons, the swim and run legs of all IRONMAN races now require athletes to wear a helmet, too. "I'm stoke...

Read More

New Lunar Route from BKOOL

BKOOL (Spain) – Bkool takes cycling fans to the moon. "Our new route is one small step for Bkool, one giant leap for cyclists worldwide", shared the c...

Read More

Ribble launch New Hover Bikes for 2018

Ribble (UK) - Ribble launch Hover Bikes - The smoother way to ride. The new Hover Bike is Ribble’s answer to the E-Bike segment. Features:...

Read More

Lapierre launched the New Pulserace 900 Ultimate Full Suspension Road Bike

Lapierre (France) – "Today, the best riders of the cycling planet, will fight on the Famous Tour of Flanders, also named Ronde van Vlaanderen. For the...

Read More

Lapierre launched their new OverHome Electric Training System

Lapierre (France) – Energize your home with the Overvolt Home, the first home electric trainer. Its 500Wh battery will also allow you to recharge your...

Read More

Transition Bikes introduces New Power Assisted MTB Bike

Transition Bikes (USA) – Today Transition Bikes has launched their new power assisted MTB Bike. They are accepting pre orders. Video:For more April Fo...

Read More

New SPEED HELIUM Wheels from Fulcrum

Fulcrum Wheels (Italy) – Go FULCRUM FAST on the flats and on descent but also on the climbs thanks to the new FULCRUM SPEED HELIUM. The Fulcrum R&D d...

Read More

fi’zi:k introduces R1DISC - the World’s First Disc Brake-Proof Cycling Shoes

fi’zi:k (Italy) – fi'zi:k is proud to introduce the new R1DISC, the innovative new disc brake-proof shoes. Inspired by medieval rides and developed in...

Read More

SRAM Introduces the eTap DT87 Wireless Downtube Shifters

SRAM (USA) – Based on President Stan Day’s original vision, SRAM’s Grip Shift® brought shifting from the downtube up to the handlebar and gave SRAM it...

Read More

Mavic partners with Norco Bicycles to create the ultimate XC MTB Bike

Mavic (France) – A secret project might come to fruition at Mavic on this first day of April. In the spirit of “Marginal Gains” they created the ultim...

Read More