IRONMAN Europe (Germany) – Due to liability reasons, the swim and run legs of all IRONMAN races now require athletes to wear a helmet, too. "I'm stoke...
Read MoreBKOOL (Spain) – Bkool takes cycling fans to the moon. "Our new route is one small step for Bkool, one giant leap for cyclists worldwide", shared the c...
Read MoreRibble (UK) - Ribble launch Hover Bikes - The smoother way to ride. The new Hover Bike is Ribble’s answer to the E-Bike segment. Features:...
Read MoreLapierre (France) – "Today, the best riders of the cycling planet, will fight on the Famous Tour of Flanders, also named Ronde van Vlaanderen. For the...
Read MoreLapierre (France) – Energize your home with the Overvolt Home, the first home electric trainer. Its 500Wh battery will also allow you to recharge your...
Read MoreTransition Bikes (USA) – Today Transition Bikes has launched their new power assisted MTB Bike. They are accepting pre orders. Video:For more April Fo...
Read MoreFulcrum Wheels (Italy) – Go FULCRUM FAST on the flats and on descent but also on the climbs thanks to the new FULCRUM SPEED HELIUM. The Fulcrum R&D d...
Read Morefi’zi:k (Italy) – fi'zi:k is proud to introduce the new R1DISC, the innovative new disc brake-proof shoes. Inspired by medieval rides and developed in...
Read MoreSRAM (USA) – Based on President Stan Day’s original vision, SRAM’s Grip Shift® brought shifting from the downtube up to the handlebar and gave SRAM it...
Read MoreMavic (France) – A secret project might come to fruition at Mavic on this first day of April. In the spirit of “Marginal Gains” they created the ultim...
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