Open Cycle (Switzerland)

At OPEN, our motto is “working hard to stay small”. We’ve done the “big company” thing, and it was time for something different. So we design the bike we want to ride ourselves, we produce them, sell them to like-minded people and that’s it. Staying small forces us to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no complete bikes, no flashy offices or employees; we simply don’t have the time for any of that. So if the simplicity of nice bikes, nice rides, nice company and nothing else are what you’re after too, join us at OPEN.