Storck (Denmark) – Storck Bicycles will be competing at the sharp end of the World Tour next season. In a new 2 year deal Storck Bicycles will be working with Virtu Cycling Group who have both a UCI Continental men's team and a World Tour women's team, who will both be riding on Storck bicycles.
"Further to this, Storck will also become an official partner for Virtu Business Club and a permanent fixture in the group’s many cycling events. This exciting new partnership was only recently agreed, and with both brands sharing such similar values, we're confident it will blossom over the next two years", explained the company.
As a bicycle brand, Storck Bicycles has existed since 1995, when Markus Storck founded the company. Since then he has been behind some of the world’s lightest carbon frames and his designs have won numerous awards, just as he is known for high-profile collaborations with brands such as McLaren, Aston Martin, Porsche and IWC. Focus has always been on innovation and uncompromising quality, which is what also led to the collaboration with Virtu Cycling Group.
“We believe that Bjarne Riis and the philosophy behind Virtu Cycling Group fits perfectly with Storck. Therefore, it took us a relatively short time to reach consensus on an exciting agreement after our first meeting. We want to raise awareness of Storck in Denmark, in Scandinavia and in the world, and reach many more people with our story and amazing bikes. It’s also in our DNA that we always focus on innovation and to further develop and optimise, and with feedback from Bjarne Riis and his riders, it makes the collaboration very, very interesting for us at all levels,” says founder Markus Storck.
Bjarne Riis, co-owner of Virtu Cycling Group commented: “I’ve known the brand for some years now, but it’s only recently that I had the opportunity to sit on a Storck bike myself, and I was very impressed. The frames are extremely light, but at the same time also rigid and stiff. The engineering work and design are first class, and the result is a truly superb high-end bike. So the quality, no-compromise and professionalism that are the foundation of our group also characterises Storck, and therefore our partnership really makes sense."
“It is not just a case of a classic sponsorship of our two cycling teams, but a partnership where we can bring Storck into play to a high degree throughout the group and to many people through our network, our Business Club and via many events.”