Verve Cycling (Australia) - Press Release: Verve Cycling has partnered with Veris Racing cycling team to achieve accurate power measurement.

Verve Cycling has announced a two-year partnership with Veris Racing cycling team. Based in Western Australia, Veris Racing supports emerging talent and gives athletes the opportunity to compete at the elite level. The InfoCrank power meter will be used to support the team’s efforts in training and racing.

Veris Racing comprises of a men’s, women’s and junior team, with athletes progressing along a development pathway that provides not only the expected specialist training and coaching services, but also mentoring services to the athletes.

The InfoCrank will enable the Veris Racing teams to monitor and record power measurements in real time providing immediate feedback to help ensure the athletes are always training in the most effective way possible.

The ethos of Veris Racing is to provide athletes with sporting opportunity in exchange for community endeavours.  This is more than CSR, the cyclists are also required to contribute to community initiatives that encourage and increase participation in all levels of cycling and sport.

Brad Hall, Veris Racing, said:

“Our continued partnership with Verve Cycling is one we are most proud of. Verve Cycling has produced the best power meter in the world in the Infocrank, which is sold to the best institutions and high-performance programmes in the world. To be able to work alongside the world’s leading producer in this capacity is incredibly humbling.

“Combined with Verve Cycling’s unwavering ethical focus in delivering accuracy we can work with athletes from around the world remotely and know exactly what they are doing and how they are doing it at any given moment. This would simply not be possible with alternate power meter manufacturers.””

Bryan Taylor, Verve Cycling CEO, said:

“Veris Racing is based close to the home of Verve Cycling and we’ve worked with the team for many years now. Veris shares our passion for true data that is accurate time and again; providing athletes with a real opportunity to improve and achieve.

“The ethos of the team is truly commendable – marrying sporting performance with the efforts to encourage an active community – and we are excited to see what we can achieve together.”

Borne out of a requirement for accurate and consistent data, the InfoCrank power meter provides precise results and is also used by the UCI and the GB Cycling Team, who have dominated track-cycling for the past 15 years.