Ventum (United States) - VENTUM, headquartered in Utah, USA is now being brought to the Middle East by distributor, Enduro Supply.

"VENTUM prides itself on being a pioneer and an advocate for innovation. When we released the VENTUM ONE, there were a lot of skeptics. But once our competitors saw its performance, they rushed to create non-traditional, non-UCI-legal triathlon bikes too." recalled VENTUM CEO, Diaa Nour.

"If you thought we were just a triathlon company, think again. We're just getting started. Ultimately, our mission is to create class-leading bikes that help to push the industry forward.” added (Diaa) Nour.

“Our first road-racing bike, the VENTUM NS1 – an all-road, all-purpose, aero and integrated performance machine - shatters the notion that a road bike can be either aerodynamic or lightweight. The NS1 is both. And just last month, we gave a sneak peek into the latest bike in the VENTUM journey – the GS1, a gravel bike like no other.”

The distributor responsible for bringing VENTUM to the region is Enduro Supply, founded by Diaa’s brother, Omar Nour. Enduro Supply is one of the leading distributors of sports and lifestyle goods in the region, distributing 10 brands across 9 countries and over 30 retail outlets.

Omar Nour is a well-known personality in the region. A retired professional triathlete, adventurer and serial entrepreneur, Nour has lived in the region since 2013, using the UAE as his training base while he raced internationally as a professional athlete on the ITU’s Olympic triathlon circuit. He founded Enduro Supply in 2015 with one clear vision – to give local athletes an option to buy the world’s best products, right here on their doorstep, at competitive pricing.

“I’ve witnessed the growth of triathlon and cycling in the region over the last 7 years. When I was first moved to the UAE, I was often the only guy out on the bike track – now athletes have to arrive before 6am just to get a parking spot!” Omar Nour explained.

“We’re incredibly lucky to have these world-class cycling facilities here on our doorstep, and of course, I’m excited to start seeing our own bikes out there!” Nour added.