Trek-Segafredo and Toyota Enhance Partnership

Trek-Segafredo and Toyota Enhance Partnership

Trek-Segafredo Team (United States) - Press Release: The team's jersey will display the Japanese automotive manufacturer's logo for the 2020 Italian races of RCS.

The bond between Trek-Segafredo and Toyota continues to grow. The sponsorship agreement, signed in 2019 with Toyota Europe, saw the team’s fleet replaced with 16 Toyota Corolla Trek hybrid cars, driven during races and transfers. Now, thanks to the impulse of Toyota Italy, the Japanese automotive manufacturer’s logo will be present on the Trek-Segafredo jerseys for the Italian competitions organized by RCS Sport in 2020, both for the men’s and women’s teams. The debut is set for Strade Bianche on Saturday, August 1.

“We are happy that Toyota has chosen to give a further boost to our partnership,” explained Luca Guercilena, General Manager of Trek-Segafredo. “The decision to implement the sponsorship, to convey its image in Italy with the logo on our jersey, gives us great satisfaction. It means that the team and the sports project we are carrying have significant value in our partners’ eyes. We wish to be able to combine media success with road success, giving Toyota the best visibility in the most prestigious races in Italy.”

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