Priority Bicycles (United States) - Press Release: Designed from the ground up to go the distance, the Embark flattens hills and brings destinations closer. Our goal was to build the most reliable and enjoyable e-bike experience through smart engineering and premium components – all backed by Priority’s signature, 7-day-a-week customer service.

From Ato Beyond:

Take the long way there, explore the other side of town, even take that hill to work. It’s no sweat, literally.

We designed the Embark to go further, worry-free. Featuring an ultra smooth Bosch motor, a rust and grease free Gates Carbon Drive belt, and a seamlessly shifting Enviolo rear hub – now the journey is just as rewarding as the destination.

Specifications:

• Frame: Ultralight 6061 T6 Aluminum
• Pedals: Priority Alloy Platform, Sealed
• Fork: Ultralight 6061 T6 Aluminum
• Front Light: Priority fixed, 700lm, 3x CREE R4 led, wired to bike battery
• Rims: WTB ST TCS 2.0 27.5"/650b - Tubeless Ready
• Rear Light: Priority fixed, wired to bike battery
• Front Hub: Priority 15mm Through Axle, Quick Release
• Seatpost: 31.6 Alloy Micro-adjust, 300mm (17"), 350mm (19"/21")
• Rear Hub: enviolo Trekking Group (n380)
• Belt: Gates Carbon Drive with Centertrack CDX 122T
• Spokes: Stainless Steel, Black, 14g front, 13g rear
• Saddle: WTB Pure or Selle Royale Gel
• Shifter: enviolo Trekking (c8)
• Handlebar Stem: Alloy, 6 degree 80mm17", 90mm 17" and 19" OR 70mm, 35 degree
• Brakes: Tektro HD-M285 Hydraulic Disc Dual Piston
• Handlebar: Alloy, 31.8 clamp, 6 degree rise, 630mm
• Grips: Velo, ergonomic dual density comfort
• Headset: Alloy Sealed
• Crankset: Priority Electric, 170mm (17"), 175mm (19"/21")
• Tires: WTB Horizon 650B PLUS 47M/M Tubeless Ready
• Front Sprocket: 50t Gates CDX
• Fenders: Aluminum+Plastic
• Rear Cog: 24t Gates CDX
• Kickstand: Alloy Rear Mounted Kickstand Included!
• Motor: Bosch Active Line Plus
• Color: Gloss White or Gloss Charcoal
• Battery: Bosch PowerPack 400
• Sizes: 17", 19" and 21"
• Display: Bosch Purion
• Weight: Approx. 45lbs