"Our support and presence at the UCI MTB Eliminator World Cup are strategic choices that are important to us with regards to our long standing partnership with the UCI” says Monica Santini, CEO Santini Cycling Wear “We believe that this race circuit is a great opportunity to embolden Santini’s image, allowing for heightened brand awareness and allow a new audience to experience quality of the Santini product."
“Ever since the UCI started the MTB Eliminator World Cup in February 2017 we were immediately interested in getting involved in these races” explains Paola Santini, Santini Cycling Wear’s Marketing Manager. “The innovate and high intensity format, and our shared passion for the bicycle made the partnership a no-brainer.”
“This collaboration will allow us to grow through exposure to a new cycling format, as well as allowing us to get a know a totally new audience,” Added Paola and Monica Santini “and represents the beginning of a fruitful partnership that we hope will continue in the years to come."
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