Trek-Segafredo Team (United States) - Press Release: World-famous tire manufacturer Pirelli is set to become a major sponsor of Trek-Segafredo.

Trek-Segafredo and Pirelli will deepen their ongoing relationship with an expanded partnership deal heading into 2022. Pirelli has worked with Trek-Segafredo riders for the last two years to test and improve their products, and in turn help those riders perform at a world level. For example, Pirelli’s first cycling tubeless tire P ZERO TLR, which Lizzie Deignan rode to become the first ever winner of Paris-Roubaix Femmes, was a direct result of that technical partnership.

The expanded partnership will put Pirelli in a prominent position on the upcoming Trek-Segafredo 2022 men’s and women’s kits, as can be seen on our training kit here. Pirelli will also be welcomed at hospitality events organized by Trek-Segafredo at major races throughout the season, including the Grand Tours and one-day Classics. Additionally, both organizations will work together on tailor-made social media activations to maximize the visibility of the partnership.