enviolo (USA) – Stepless and automatic shifting company aims to become ‘The Moving Standard’ for bicycles and e-bikes today.
Beginning January 1, 2018, NuVinci Cycling, a division of Fallbrook Technologies Inc. (Fallbrook), will be operating under a new name: enviolo.
The purpose for rebranding NuVinci Cycling is to celebrate the division’s success and growth story, while marking the start of its next chapter. The division will be operating more independently from its parent company, Fallbrook, to ensure a complete focus on the bicycle market.
“Our journey since 2007 has been incredible! Our stepless and automatic products have captured OEMs, dealers, and consumers by offering a riding experience like no other. We have grown into a very relevant business with many more opportunities to explore. Now, we are ready to embark on our next chapter - as enviolo” says David Hancock, Managing Director of NuVinci Cycling.
"enviolo’s stepless and automatic shifting solutions have one very essential ingredient: the revolutionary NuVinci® technology from Fallbrook. This technology is responsible for the unique smooth, stepless shifting, and overall riding experience", explained the company.
Fallbrook’s NuVinci technology has also been licensed to other companies and is currently in commercial development for automotive applications, scooters, micro-mobility solutions, and off-road utility vehicles. The new division name aims to better differentiate between the technology brand, NuVinci by Fallbrook, and the products utilizing that technology, now offered by enviolo. Starting with MY2019 groupsets, enviolo will also use the new brand name in the product names.
“enviolo is not just about a new name and logo: the division's next chapter, marked by the new name, is going to bring a great deal of additional value to manufacturers, dealers, and consumers. We aim to become the ‘The Moving Standard’ for bicycles and e-bikes today - with a new, needs-based product portfolio, increased service capabilities, retailer support programs, and direct-to-consumer marketing initiatives,” summarizes Anne Guethoff, Marketing Director at NuVinci Cycling and responsible for the brand strategy development and execution. “We have built a business that is ready for the next stage of growth, and that includes scaling up our workforce and their skill sets. Our new name celebrates both our past success and the next chapter in our evolution,” David Hancock adds.
The division recently launched its new MY2019 product portfolio, which includes five new group sets designed specifically for the needs of the individual rider and their respective bicycle use cases. With the new group sets for city, trekking, cargo, sportive, and commercial, enviolo is expanding the unique technology into additional segments.
Furthermore, retailer support has been increased significantly across Germany, Austria, and Switzerland (DACH) as well as Belgium, the Netherlands, and Luxembourg (BENELUX) markets with the introduction of an extensive retailer training series, online training, and the recent launch of the exclusive “Experience Partner Program.”
The division is investing substantially in its service capability as well with new markets such as France, Switzerland, and Germany now being managed directly by the International Service Center in The Netherlands. New systems, tools, and processes are being implemented in service support to create a more effective process for partners.
Usage of the brand in the retail environment including new product training and more will commence in January 2018. MY2019 models will already feature the new enviolo-branded groupsets. End-consumers will engage with the new brand starting mid-2018.