Eddy Merckx (Belgium) - With MyMerckx the brand Eddy Merckx launches their own personalization tool. By doing this the Belgian brand strongly believes in that growing trend of personalizing your bike.
Of course, there is the obvious first choice for a model, but now there are also options in both design and colours.
Currently, 6 models fill the Eddy Merckx range. EM525, SanRemo76, Lavaredo68, Stockeu69, Wallers73 and Strasbourg71. Each model can be designed according to personal taste.
Designwise the tool offers 3 options. The minimalistic ‘Serene’ which fits perfectly within the current look & feel of the brand. The ‘Retro’ of the lookalike bike of Eddy himself, including Belgian ribbons and an authentic headtube logo. And the ‘Design’, based on the catalogue design in the current range.
Finally, the real personalization, the colours. Within the MyMerckx tool 42 colours are available. Also, the finish needs to be chosen. Here the options are matt or glossy. The tool on the Eddy Merckx website quickly gives you a first visual image. In addition, every local Eddy Merckx dealer is equipped with a colour spectrum of painted, metal plates. This to give you an even more realistic idea of your personally chosen colours.
The upcharge for that MyMerckx personalization would be 250 EUR.
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