L’Avenir Partners with Africa’s Top Cycling Team

L’Avenir Partners with Africa’s Top Cycling Team

NTT Pro Cycling (South Africa) - Press Release: NTT Pro Cycling is delighted to confirm that L’Avenir Wine Estate is to be the official wine partner of our team for the season.

This partnership consolidates L’Avenir’s Sports Development Project and involvement in South African cycling through the Pedalling for Pebbles campaign at the Cape Town Cycle Tour. “As the first African team to participate in the Tour de France in 2015, NTT Pro Cycling exemplifies L’Avenir’s slogan, Proudly South African, with a touch of French flair,” explains Advini South Africa Managing Director, Naretha Ricome.

As a Stellenbosch specialist of quintessentially South African Chenin Blanc and Pinotage, L’Avenir will be the sole wine sponsor of NTT Pro Cycling for the team’s full calendar which includes the Tour de France, the sport’s biggest race, getting underway in late August in Nice.

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