Wolf Tooth Components (United States) - Wolf Tooth and Otso Cycles are in search of a bike nerd to join their growing marketing team. This is a person who has experience in marketing strategy, content creation, and digital campaign management. The ideal candidate is a true generalist who has a background working at a small business and is eager to take initiative and learn new skills. This person needs to be curious, creative, collaborative, detail-oriented, and never satisfied with the phrase “good enough.” As vital as it is to have a strong marketing background, it is equally important to have a deep, technical knowledge of bikes.
A bit about Wolf Tooth and Otso Cycles. Wolf Tooth was launched in 2013 by three bike-obsessed engineers with an innovative chainring design. We’ve since grown to also offer many more cycling components, tools, and accessories. Most everything is designed and manufactured in our Minnesota machine shop. Wolf Tooth created Otso Cycles in 2016 as a way to apply precision engineering to bike frames. Both brands operate under the same roof and many employees split time between the two, this position included.
This new position will work closely with the marketing manager on a team that is responsible for external brand communication, design, and website management. Daily duties include content creation, social media management, multi-channel marketing strategy development and implementation, email marketing distribution, assisting with new product launches, sponsorship coordination, and lots of reading and research.
Requirements:
- 3+ years of experience managing a brand presence online
- Expertise of bikes, components, and the cycling industry
- Background in photography and video
- Strong writing skills, including technical pieces
- Experience with HTML and content management systems
- Familiarity with SEO, paid search, and programmatic media
- Strategic thinking that is rooted in insights
- Clear communication and collaboration skills
- Ability to manage time and resources on multiple projects at once
- Willingness for some travel to races and events
- Nothing less than a passion for all things cycling
- BA/BS degree or equivalent experience
- This is not a remote position
This full-time position is based in Minnesota. Wolf Tooth offers competitive pay, PTO, medical and dental, 401k plan with company match, and discounts on bikes and bike parts.
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