HED Cycling (United States) - Press Release: The next evolution of HED Cycling is here! Inspired by the aerodynamic profiles of HED Vanquish wheels, and built on a foundation of HED's pioneering wide rim technology, the Emporia GC3 Pro aren't just designed to crush gravel. They're designed to fly through it.

Featuring the lightest all-carbon rim in our lineup and an incredible wide 26mm internal rim width, the Emporia GC3 Pro is ready to beat whatever your route demands.

Gravel presents a unique set of demands for every rider: higher rolling resistances, terrain that can vary and change as quickly as you can push the bike. When HED engineers began designing the Emporia GC3 Pro, these demands were top of mind. This led to increasing the width of the rim profile, enabling tire widths from 28mm all the way up to and past 55mm.

Our team also understood that when you ride gravel, the unexpected is bound to happen. That's why we took a hard look at the rim and tire bed, optimizing the surface for more seamless tubeless set up, creating a firm, reliable hold for tire beads. Our new hookless design also creates stronger rim walls, so when the unexpected happens, you can be confident that your wheels are ready to roll with the punches.

As the lightest set of full-carbon wheels in the HED lineup, the Emporia GC3 Pro wheels are punchy and nimble, able to climb and corner with remarkable ease. And when it comes to expansive gravel runways, these wheels beg to be ridden like you're in a time trial, absorbing all the natural vibration and distortion of gravel riding through the natural compliance of a lower rim profile,

Go ahead, train, race, explore. Go anywhere with Proven Speed and stability with the HED Emporia GC3 Pro.

Features:

• 30mm Rim Depth
• 26mm Internal Rim Width
• 1,395g per Wheel Set
• Handmade in the USA