Incrediwear (United States) - Press Release: The sponsorship will support the world class team as an official worldwide supplier of their anti inflammatory recovery products throughout the 2020 season.

Incrediwear, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First Pro Cycling Team (EF Pro Cycling). The year-long sponsorship as an official recovery wear supplier will ensure all riders from the international pro team have access to Incrediwear’s sleeves, braces and wraps to assist in their recovery, performance and injury prevention.

The EF Pro Cycling team is on a quest to share their story and their sport with the world, tackling new races and rides around the globe. The message is one that also speaks to Incrediwear’s goal, and has helped fuel the partnership.

“Maximizing performance is all about recovery! Incrediwear’s innovative technology helps minimize the inflammatory process, allowing the riders to feel fresh, loose, and without the expected DOMS”, said Incrediwear Founder, Jackson Corley. “Helping one of the best cycling teams in the world to be even better is what we’re all about! I, and Incrediwear, are excited to be part of the EF team.” 

The 29 EF Pro Cycling riders will represent 16 nationalities in 2020 and will compete in the UCI WorldTour circuit, participating in prestigious races such as the Tour de France, Tour of Yorkshire, Tour de Suisse, as well as popular amateur cycling events around the globe.

“Having known about Incrediwear for a few years and seen and understood their tech up close, I think it's fantastic we have them on board as a recovery partner this year and look forward to working with them”, said Matt Rabin, Head of Physical Therapy for EF Pro Cycling.

Incrediwear offers a wide assortment of wearable anti-inflammatory sleeves, braces and wraps used by athletes around the world. Unlike compression devices, their material is embedded with carbon and germanium, semiconductor elements that release negative ions when stimulated by body heat. The negative ions activate cellular vibrations that increase blood flow and speed. Increasing circulation helps bring more oxygen and nutrients to the target area, which optimizes the body’s natural healing process and accelerates recovery.

The company was founded in Chico, CA in 2009 by Corley, and has striven to revolutionize the Health and Fitness Industry ever since to allow the wearer to get back to an active lifestyle. Incrediwear is not just wearable technology, it is a lifestyle philosophy.

Photo Credit: @edergarces and @fedeciclismocolombia.