Headsweats (United States) - Headsweats, the leader in high performance headwear, is rolling out an updated logo across all current and new product as part of a revamp to their brand voice and personality.

The new mark redefines the “running man,” which has been the iconic logo for the 23-year-old company based in Boulder, CO. “The new mark represents an evolving direction for the brand as we expand to a broader audience,” said Headsweats CEO Jim Heese. “We believe the new logo simplifies the legacy mark while staying true to the brand’s heritage. The mission of Headsweats is to embrace sweat as a badge of honor for athletes everywhere.”