Giro (United States) - Press Release: Introducing the Reveal Collection.

The Confidence of High Contrast:

What is the meaning behind the name Reveal? It’s about celebrating the journey that comes from doing things differently and the discoveries you make when you take an idea to an unfamiliar place.

This design started with a bold declaration: “There is nothing more honest in design than black and white.” We took that as an opportunity to explore the power of the design process—even when a project requires us to work within constraints—because we love a challenge. So, we decided to break down the word “Reveal” to see how far an idea can go.

The result showcases the power of design, and its ability to inspire confidence. This kit reveals a truth: design isn’t about the destination, it’s about the travel and the things you discover along the way.