Forme Bikes (UK) – Born in 1980, the Notts and Derby Cyclo-cross League (NDCXL) has a reputation for being one of the strongest leagues in the country, with 32 affiliated clubs and around 500 registered riders, including riders from rival counties. As well as being able to attract high-profile riders, many NDCXL riders have gone on to represent their country, such as Team GB Olympians Annie Last and Nikki Brammeier, who both grew up competing in the Notts & Derby League.
The deal doesn't just consist of naming rights for the league, Forme branding will dominate each of the 11 events, not forgetting the finer details like race numbers, medals and prominence in all the league's communications. The 400 riders and many spectators will be able to find Forme exhibiting at each round where they can admire the brand's product scope, and have a chat with the bicycle maker's knowledgeable staff.
NDCXL Chairman, Gavin Hardwicke, commented, "We're all excited to be working with such a strong, local brand who are as passionate about cyclo-cross as we are. The league has experienced fantastic growth in recent years, and the partnership with Forme will help to continue that momentum and maintain our position as one of the strongest, best run, and most enjoyable leagues in the country".