Flaér (Indonesia) - Press Release: Chain performance specialists Flaér are taking their drivetrain revolution further into Southeast Asia with the announcement of a partnership with top Indonesian distributor Spin Warriors.
Since their inception in 2010, Spin Warriors have developed a strong network of dealers across Indonesia, the fourth most populous country in the world. Their range includes premium brands such as Enve, Brompton & Endura and they are experts in retail with the largest online shop for bike products in the country with plans to open a new store in the city of Tangerang imminently.
Flaér, Sales Director, Nick Muddle commented, “We are excited to bring our innovative range of performance products to such a vast market as Indonesia and we are delighted to be partnered with such an established and reputable distributor as Spin Warriors. They can really see the benefit of our new tech and the market opportunity it presents in Indonesia.”
Spin Warriors will distribute the Scottish brands ground-breaking range of performance products including the Revo Via, the world’s first chain performance system for Road bikes. A culmination of 30 years’ experience in chain performance in the automotive industry, a technology that was adopted by the pro cycling team Orica-Scott for the 2017 UCI World Tour.
As well as their innovative chain performance system, Spin Warriors will also carry Flaér’s range of high performance bike care products currently used by leading Enduro World Series team, the CUBE Action Team. This includes Guard, a pre-ride protector spray that protects from dirt and corrosion and makes cleaning much easier, a favourite of pilot Greg Callaghan who finished 3rd overall in the EWS last year. Also, Revive, a high performance cleaner for removing stubborn dirt and providing a deep clean.
Spin Warriors, CEO, Tjandra Kisnata, commented: “I am happy to have secured distribution for Flaér products. Indonesia has many cyclists because our population is one of the largest in the world, so market opportunity is very wide. We just need to educate the market about the advantages Flaér products provide and we can be very successful together.”