EF Education First Pro Cycling (United States) - Press Release: EF Pro Cycling and POC announce a four-year extension to their partnership, meaning the team has the highest levels of head and eye protection available as it races across the world.
The team and POC have partnered for the last six seasons, working together to provide the riders with the most advanced safety materials possible. Since its inception, POC has been awarded more than 60 international safety, design, and innovation awards.
“We are excited about the future and our ongoing partnership with the EF Pro Cycling Team. We have worked closely together since we entered the WorldTour in 2014 and EF’s Swedish heritage and inclusive approach merge perfectly with our safety mission and values,” said Jonas Sjogren, CEO of POC. “As this season has shown, the team is packed full of cycling talent. But, it is also a group that influences beyond podiums, and together we can shine a light on new ideas with a willingness to break from the norm, bringing cycling closer to everyone.”
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