Bryton (UK/Ireland) - Bryton is excited to announce its partnership with ZyroFisher to distribute Bryton GPS Cycle Computers in the UK & Ireland. As the leading distributor of accessories, clothing, and parts to the region’s cycling markets, ZyroFisher represents over 50 world-class brands, providing market expertise and improved value chain efficiency to benefit their brands, customers and consumers.

With over a decade specializes in GPS cycling computers, Bryton aims to share its passion for sports with cyclists so they can enjoy their everyday exercises, explore the great outdoors, make friends and have fun doing it! Bryton strives to make the highest quality, affordable GPS devices while providing the best service possible.

Jon Sherwood, Director of Brands at ZyroFisher, commented; ‘We are excited to be adding Bryton to our portfolio. Working together with the team at Bryton we are confident we can help them to strengthen their offering to the IBD & cross-channel markets, with a product range that compliments the existing ZyroFisher portfolio.”

Bryton, with the help of ZyroFisher, will introduce a complete line of GPS cycling computers into the market. Along with its latest entry-level model, the Rider 15 neo, Bryton will also launch into the market the Rider 320 & 420 for its mid-range devices as well their high-end model, the Rider 750. The Rider 750 features a vivid color touchscreen interface, online navigation on OSM maps with advanced voice search, support for smart trainers, rear-view radar & electronic gear shifting systems and ANT+ LEV e-bikes, and much more. This device has been available globally since late 2020 and continues to spear-head Bryton’s product lineup.

“Cooperating with a distributor that shares both our values and devotion to the customer is extremely important for Bryton,” stated Samuel Wang, CEO of Bryton. “We believe our new partner ZyroFisher shares these values and, in combination with their years of expertise and commitment to their partners and dealers, will help to successfully raise our brand awareness in the region. Through this cooperation, Bryton and ZyroFisher will build and revitalize the UK and Irish markets, utilizing a multi-channel platform, with UK based support for consumers, and renewed sales to the region’s bike shops.”