Endura (United Kingdom) - Press Release: Two iconic British cycling brands come together to create a range of clothing that’s made for cities - designed and developed with Endura. Featuring six pieces, including a waterproof jacket, a packable windproof layer and reversible gilet, the city apparel collection keeps consumers looking good both on and off the bike. Notably, there’s no lycra in sight – instead, the emphasis is on making city riding pleasurable, comfortable and hassle-free, to encourage more people to consider active commuting.
Pamela Barclay, Endura’s Brand Director, says: “A collaboration between Endura and Brompton makes total sense for so many reasons. Both brands are iconic British institutions and share a vision that chimes with current zeitgeist of getting more folk to ditch the car and get on bikes. The “Brompton powered by Endura” collection has turned out some really pukka premium riding kit – contemporary classics that are minimalist and yet loaded with discrete features and that move effortlessly from the street to the subway to the office – just like the Brompton bikes.”
Kenny Kelly, Brompton’s Design & Development Manager, says: “In Endura we found a fantastic partner with a stellar reputation, bags of experience in developing and producing great riding gear, and an ethos that mirrors our approach at Brompton. They have truly excelled in bringing our vision to life!”
London Waterproof Jacket - Take on everything that the city can throw at you with a full waterproof that can shrug off the worst of conditions - commutes don’t stop for wet weather or poor conditions. Stay dry in city downpours and visible at night.
Waterproof fabrics (15,000 mm) and fully taped seams keep rain out, whilst a breathable membrane (15,000 g/m²/24 hrs) and underarm vents prevent you from overheating when working hard. We’ve added reflective panelling to keep you visible on city streets and they can be tucked away for a more discrete look. When you’re not using it, the jacket packs away into a pocket and attaches to your Brompton’s handlebars with Velcro loops.
Barcelona Packable Jacket - The all-rounder in the new Brompton range – the Barcelona Jacket is made from a breathable, windproof and water resistant fabric for protection from all but the very worst that the elements can throw at you. By reducing the protection, we can increase the packability, allowing the jacket to pack into its own chest pocket with straps to store it under the saddle for emergencies. Ergonomically positioned reflective panels provide on-bike visibility, whilst the clean lines and simplicity of the design mean this jacket won’t look out of place far beyond your ride.
New York Packable Gilet - A reversible gilet for riding the ultimate folding bike. One side combines weather protection alongside day and night-time visibility, whilst the other lends a simple casual look that can be worn anywhere. Both sides provide warmth, breathability and packability thanks to the lightweight insulation inside. It also packs into the chest pocket for under saddle storage.
London Windproof Glove - The glove for all seasons. The windproof membrane will keep out the cold chill of winter, but is light and breathable enough to perform in warmer spring conditions too. With a silicone palm print for extra grip, touchscreen-friendly fingers, reflective detailing, terry sweat wipe, and a neoprene cuff. There are reinforced fingers to aid longevity while folding and magnets that allow you to attach your gloves to the bike frame; a simple solution while you’re fishing around for your travel card.
Accessorise - An outfit isn’t complete without accessories, so we’ve added socks that contain a reflective yarn for a little more visibility and a multitube made from 100% merino soft on the skin, thermo-regulating, and odour-suppressing, making it the perfect companion for daily use.
Available to buy now from our friends at Brompton – check out their online store or drop in to one of their stores.