The All Day Hero Has Evolved. GX Eagle Transmission
- July 15, 2023
SRAM (United States) - Press Release: All trails. All day. GX Eagle Transmission is ready to go toe to toe with anything, perfect shifting that&rsq...
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SRAM Eagle Transmission - Meet the Range
- March 29, 2023
SRAM (United States) - Press Release: Meet The Range | Eagle Transmission. The Dream Delivered: Eagle Transmission is a holistic approach to the...
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Women in Sports Tech Partners with SRAM
- September 12, 2022
SRAM (United States) - Goal to help grow opportunities for women in cycling. SRAM and Women in Sports Tech (WiST) are announcing their partnership...
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Article by SRAM: How to Choose Your Perfect Gravel Bike
- June 14, 2022
SRAM (United States) - What do you think of when you think of gravel riding? Are you linking tarmac and packed dirt on rides through your neighborhood...
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SRAM Acquires Velocio Apparel
- March 22, 2022
SRAM (United States) - SRAM has acquired Velocio, the performance cycling apparel company. The transaction was completed on Mar 3, 2022. Velocio wa...
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The XPLR Collection from SRAM, RockShox and Zipp
- August 11, 2021
SRAM (United States) - Press Release: Three brands. Infinite ways to gravel. The XPLR collection from SRAM, RockShox, and Zipp celebrates a new era...
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Experience a Better Bike Ride - Meet SRAM Rival eTap AXS
- April 15, 2021
SRAM (United States) - Meet Rival eTap AXS. Experience a better bike ride. SRAM Rival eTap AXS features the technology modern riders want—int...
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Introducing SRAM GX Eagle AXS™
- March 25, 2021
SRAM (United States) - Press Release: Your partner for all rides, all the time, all day. With proven AXS wireless technology and the rugged durabil...
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SRAM Purchases TIME Sport's Pedal Business
- February 22, 2021
SRAM (United States) - SRAM is proud to announce the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of T...
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Introducing the SRAM RED eTap AXS 36T Max Rear Derailleur
- February 08, 2021
SRAM (United States) - Summit the steep stuff. Whether you’re riding the toughest grades you can find or just keeping your legs fresh for the fi...
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Dream it. Ride it. The Expanded SRAM Eagle Ecosystem
- June 12, 2020
SRAM (United States) - The Freedom to mix. The freedom to match. Eagle is a drivetrain ecosystem with more range than ever before. XX1, X01, GX, NX...
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SRAM is Excited to Announce their New 1x Drop Bar Hydraulic Disc Brake Controls with Seatpost Remote
- May 19, 2020
SRAM (United States) - Press Release: Would that trail be easier on a mountain bike? Maybe. Is it more fun on a gravel bike? Definitely. For people wh...
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New Wider Gearing Options for SRAM Force
- May 15, 2020
SRAM (United States) - Press Release: For the toughest climbs and longest days. It can be the steep kicker near the summit of a long climb. Or a mu...
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Introducing SRAM eTap MultiClics
- April 16, 2020
SRAM (United States) - Personalize your shift button setup with eTap MultiClics. They deliver a positive, precise feel and allow you to securely place...
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Introducing SRAM G2 Brakes
- April 03, 2019
SRAM (United States) - Press Release: Every trail and every rider is unique. To meet the infinite variables we created the new G2: powerful, consisten...
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Technology For Simplicity. Introducing SRAM AXS™
- February 18, 2019
SRAM (United States) - Welcome to SRAM Eagle AXS™. At a glance, Eagle AXS™ brings the real benefits of wireless electronic shifting to...
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SRAM RED eTap AXS™ - Simply Beyond
- February 08, 2019
SRAM (United States) - Press Release: A more capable groupset for today’s riders. Road riders are going beyond where we’ve ever gone be...
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SRAM launched the New NX Eagle 12-Speed Drivetrain
- June 15, 2018
SRAM (USA) – Press Release: Eagle™ Technology revolutionized the mountain bike experience by offering riders a 1x drivetrain solution that is purpose-...
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SRAM is introducing the New S-900 Direct Mount Rim Brake
- February 05, 2018
SRAM (USA) – Delivering great power and superior feel, the S-900 represents the first direct mount brake in the SRAM lineup. The synchronizer, which a...
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Nino Schurter claims his 6th Pro-World Champion title
- September 11, 2017
Scott (Australia) – Winner of the Cape Epic - winner of the Swiss nationals - winner of 6 out of 6 World Cup races and now, winner of the World Champi...
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