enviolo (USA) – Division further commits to rapidly growing market.

With its goal to be the ‘The Moving Standard’ for bikes and e-bikes, enviolo (previously NuVinci® Cycling), a division of Fallbrook Technologies Inc., expanded the role of Avelino Rivera, Business Development Manager for North America, with new responsibilities focused on bike share programs globally. In his role, Avelino will be in charge of supporting existing and new bike share customers in delivering an unparalleled cycling experience by using NuVinci Optimized™ stepless and automatic shifting solutions.

Having joined the company in 2005 as an engineering technician, then moving into a customer support role, and finally an account management role, Avelino Rivera has a great understanding of market and customer needs. In 2016, Avelino began working with a US bike share company, Motivate, where he gained important insights from bike share operators and their members, which shaped the developments of enviolo’s commercial group set. In Motivate’s San Francisco program alone, where enviolo’s commercial groupsets is featured in 100% of the FordGoBike fleet, riders have used bikes for more than 6 million kilometers since the launch in Summer 2017. ​NuVinci Optimized bikes can already be found in bike share programs around the world including New York, Zurich, Wiesbaden, and Oslo.

“​In the 12 years working at enviolo, I’ve never seen a better opportunity for enhancing cycling with NuVinci Optimized products than bike share. We bring great advantages to bike share operators including differentiating their offering from the competition and lowering the overall lifecycle cost of bike share models. Bike sharing is definitely good for the whole industry and helps cultivating new cycling enthusiasts for the lifestyle and the sport.”