M2O Industries (Australia) – This week after 13 years with JetBlack Products, founder Trent Fitzgibbins announced that he would be leaving the company, to launch a new brand he has developed - M2O Industries. Trent started in the bicycle business in 1998 as a National Sales Manger for British International, before founding JetBlack 2005. Just over a year ago Trent sold JetBlack and remained with the organisation in the capacity of Director of Global Sales and Research & Development. Whilst moving on to his next venture, Trent is not completely moving out. JetBlack has struck a deal to distribute the industry veterans latest brand to bike and sports retail channels throughout Australia.

Based in Sydney Australia, M2O - Mountains TO Ocean, creates market leading cycling and sports products that are already sold around the world. Distributors have been keen to get their hands on the new products and samples for what's coming down the pipeline. M2O already has sponsorship agreements in place with some of the best riders and teams around the World, for both road and mountain disciplines. Feedback from global distributors has been extremely positive. "There are still some global regions still with availability, but we are close to finalising some of these."

The current range includes innovative anti-chafe creams and compression products specifically designed with cyclists in mind. Leveraging Trent’s decade-plus experience and award winning design ability, his work with world-class athletes and passion for helping to design and create products that improved fitness levels and bike handling skills, M2O industries is set to take it to the next level.

As founder of M2O, Trent’s vision is to "innovate and challenge", creating products that will place his latest venture far above the competition.